Anna Lynn Dizon is a staff writer for Fit Small Business, contributing to our sales, marketing, and real estate sections. Her experience in business and finance led her to work for a US risk mitigation company in its regional office in Singapore. Anna holds a degree in accountancy and is currently working towards her master’s in language and literacy education.
One mistake that you should avoid at all costs is to put all your eggs in one basket, such as relying on a single traffic source. Anyone who has spent even a few months in the world of Internet marketing will be able to tell you that everything is changing constantly. Google’s Penguin algorithm led to many affiliate sites shutting down and recently, Facebook decreased the organic reach of pages. There is nothing worse than having to go to sleep worried about Google rolling in a new update and penalizing your websites. That is why you should focus on diversifying and driving traffic through multiple sources.
Cost per click was more common in the early days of affiliate marketing but has diminished in use over time due to click fraud issues very similar to the click fraud issues modern search engines are facing today. Contextual advertising programs are not considered in the statistic pertaining to the diminished use of cost per click, as it is uncertain if contextual advertising can be considered affiliate marketing.
With all of this in mind, you also need to understand that affiliate marketing is not some get-rich-quick system. It’s a business. A real marketing business that will take some time to grow. All of the resources you need in order to succeed are listed above, but don’t expect overnight success. Give it a good 6 to 12 months and about 10 to 15 hours per week working on your business. If you do that, by this time next year, you should be an affiliate marketer yourself, at the very least making a nice secondary income. If not, in a year from now, you’ll be exactly where you are right now. Focus on the long-term and keep going with sustained effort. Of course, I’m always available as well if you ever want to contact me. I never charge a dime. 🙂