Yes, creating content is the most difficult aspect of running any affiliate marketing company. Why? Because it takes long-term dedication and commitment. You can’t just write a few articles and expect floods of traffic to your site. You need lots and lots of content. Creating enough content to truly develop a great resource for people takes a months of work. You’ll also notice that I practice what I preach. ALL of my affiliate sites are heavy on content. From this very website you’re on now to my dog food review site to my site about sharks and all my other sites, they all have piles and piles of content.
Social Mention - Very similar to TalkWalker Alerts, Social Mention is a media listening tool that shows in-depth insights into phrases/discussions on the web. Tracking brand name shows the reach, strength, and passion that users are having with brand names. It also shows sentiment analysis (whether users are referring to your suggested phrases with a positive or negative sentiment. Another cool feature includes what other keywords are used in discussions with your brand. For Smart Insights our top keyword is 'marketing' ...that's always good to know!
The benefits of affiliate marketing are location independence and the ability choose which products to promote. Also, your investment of time and energy directly correlates to the return you see. Depending on your availability and what you hope to gain from the enterprise, you can choose to be the type of marketer who sets up shop and passively waits for customers to come, or you can proactively spread the word about your favorite merchandise from prominent brand affiliates.
I found the course extremely helpful especially as i am a beginner. Lisa is excellent at explaining which is important when you are starting out. She has made me understand the importance of finding the right niche and that to me is where most of us go wrong. I am extremely grateful for a course like this and would like to take this opportunity to thank you Lisa for creating a course that helps others! – Michelle
Always fill out the comment box to “sell” your platform. If you are given the opportunity to explain why you are interested in a program, do it! Use the space to highlight why you would be an asset to the program. Talk about how your audience is their audience. Talk about the size of your mailing list (if it’s significant). Talk about your success with similar programs. Talk about where and how you will promote (hopefully you’ve done a bit of research so you know what they’re hoping for). Don’t sound desperate and certainly don’t lie about anything, but be upfront and honest about how this will be a win for them.
These are great tools and I’m definitely trying the others! I also recommend Phlanx’s Collaboration Portal – you can find a lot of opportunities listed by business owners – small and big brands. Bloggers are also posting on that site to find collaborations. I use this free tool to find bloggers I can collaborate with – to help promote my products and boost my engagement rate and sales. Hope you can check it out!
We’ve compiled a review list of some of the most useful, informative and resourceful courses and training on the subject available. Enrolling yourself for one or more in 2019 could help you add skills and knowledge to your CV and grow in your career. Most importantly, it will make you future ready. (The list has been updated to as per changing trends)
To help highlight the range of great options available, our updated infographic and free Digital Marketing Tools and Services download recommends 30 categories of marketing technology and our pick of the most popular 5 in each category. We’ve grouped them across the Smart Insights RACE Planning framework for managing digital marketing so you can review where you could make better use of the tools across the customer lifecycle. Click on the infographic below to see a larger version.
While Google has been the key driver of organic traffic and sales for affiliate marketers over the years, most now realize and understand the importance of Email Marketing in this business. Without a good email marketing strategy, relying on just Google is not the best strategy according to masters of the trade. That’s why we feature this all important course created by Bryan Guerra in this list. Having taught more than 80,000 students online, Bryan is the best guy to spill the beans on this subject. Let us find out what his course is all about.
Digital strategist Dr Dave Chaffey is co-founder and Content Director of marketing publisher and learning platform Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. To learn about my books, see my personal site Digital marketing books by Dr. Dave Chaffey. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.
Yoast - a very useful and FREE (or freemium) WordPress plugin which analyses page copy in a traffic light signal basis for how SEO friendly the copy is based on keyword density, alt-attributes, SEO titles and Meta descriptions, slug etc. It cannot guarantee ranking, as it in no way affects search engine algorithms, but gives a great estimate of how well your copy is written based on your keyword. This is great to use as a guided SEO editor whilst you write and makes you aware of key on-page SEO techniques you should be utilizing.
Developing a website might seem difficult on the surface. You know that some website development companies cost thousands, 10’s of thousands, or even 100’s of thousands of dollars to build a site. You might also think you need to know a bunch of computer code in order to build a great site. That is nonsense. I personally know a little tiny bit of HTML and CSS, but I’m even using that less and less over time.
There’s a popular saying among affiliate marketers and that saying is “content is king.” Content is truly the lifeblood of any affiliate marketing business. So far, everything you have had to learn has actually been relatively easy. Learning how the affiliate marketing industry works is easy to understand once it’s explained to you. Doing market research is easy if you know what to look for. Creating a website is SUPER easy. Writing hundreds of pages of content? Not so easy.
Messages — 2017 was the year of introducing chatbots to businesses. Facebook is really trying to be a pioneer in this and so far they are succeeding. This type of ad encourages people to send messages to your business. With the Facebook Messenger SDK, you are able to create a bot which will show users content based on what they have messaged you. For example, you can give them some kind of discount, show them a carousel of products, play them a video etc. If you don’t have a chatbot you will have to chat with the user yourself. This has proven to be a very profitable Ad type for many advertisers.
Affiliate Marketing Blog – This is the source for affiliate marketing news and opinions from Shawn Collins, a co-founder of Affiliate Summit, the premiere affiliate marketing conference. During his approximately 20 years as an online marketer, Collins has garnered a wealth of valuable industry knowledge that he shares on his blog. Collins also offers a podcast, “This if Affiliate Marketing,” where he interviews guests so listeners can learn about the people of affiliate marketing.
There are several types of affiliate programs. Most will pay you a flat rate or percentage of the sale you make (pay-per-sale). Another common type is when you're paid per action or lead. For example, if you refer someone who signs up for businesses free trial, the business pays you for the sign-up. Although not seen as often anymore, some will pay you per click (this is seen most in contextual ad programs such as Google Adsense) or per impression (each time the ad is loaded on your website).
Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.
Brand24 - Brand24 is simple online monitoring application. Use Brand24 to identify and analyze online conversations about their brands, products, and competitors. Brand24 provides a reliable, easy to use, and affordable solution that allows you to both track and engage online conversations relevant to your business. They also offer an influencer score insight to help you identify people with the most social influence.
Take advantage of affiliate program freebies when available. Many affiliate programs provide free printables, guides, webinars or other lead magnets designed to get potential customers in their sales funnel. As an affiliate, you can share these freebies with your audience using your affiliate link so if they eventually make a purchase, you’ll earn a commission, but if they don’t they still get value upfront.
No, this isn’t a tool to generate traffic jams on your way to work. Instead, it’s a piece of software a lot like 1MC, designed to send hits towards a website repeatedly. This one is a quick and easy to use program, with very little in the way of customization options, but that’s okay. It’s designed to do one thing and one thing only, and it does that thing.