Moving Forward
“What do I do Now?”
It is a question that I see in posts and chat rooms
everyday. Once the first rush of business building
is over, the possibilities are literally infinite.
Will you write a blog?
Will you promote this offer or that?
Do you want to write a Newsletter?
How can you increase your income?
Should you create a product?
Each decision moves your business
forward. Or, it should.
Once you have the basic business structure in
place, (squeeze page, auto-responder series and
OTO offer) you need to set down a plan to follow.
Some marketers use a to-do list, breaking up their
days into routine and growth-based tasks.
Other marketers use a more visual approach with
charts and pre-defined goals.
White boards, spreadsheets, and task-trees, they are
all just tools to use to keep your business moving
forward in an organized manner. But, you can use a
notepad and a pen just as easily.
But not everything in your business can be off
the cuff if lasting success is your goal. There are
two core business elements for moving your
business forward:
A mission statement and a solid goal.
Examples:
I cant write an article with no idea of what my
message is and I can’t promote anything without
my mission statement firmly in mind.
In addition,I don’t get in my car until I
know where I want to go and I don’t start
a new project until I know what kind of
results I want to achieve.
Let’s take a look at each example individually.
Your mission statement is your voice when
interacting with your market. It is simply a
description of how you want to run your
business.
“Honesty, Integrity and Service.”
A mission statement is published on The
Coca-Cola Company’s website for access
by the general public:
“Everything we do is inspired by our enduring mission:
* To Refresh the World… in body, mind, and spirit.
* To Inspire Moments of Optimism… through our
brands and our actions.
* To Create Value and Make a Difference… everywhere
we engage.”
Both give a framework for communications
from the company to the general public.
Having a solid goal is just as important for your
business, especially in the beginning when you
begin to see your first sales and want to stabilize
your income.
What do you want to get out of your business?
* A weekly income of $250.00
* A monthly income of $3000.00
* An annual income of $50,000.00 or more
To be able to build a plan you have to know what
outcome you are working towards to be able to
determine what steps you need to take.
With a goal to maintain $250.00 a week you
are able to decide whether to promote a one-time
product with a $25.00 commission or a product
with repeat billing that pays $10.00 a month for
a membership site referrals.
This allows you to set both long and short term
goals for you business. This is what moves
your business forward.
Tags: business, entrepreneur, entrepreneurship, internet, work at home
I use this all the time! I adore it!