Work from Home Tips

I got an email the other day that got me thinking.  It was probably the worst looking email that I have ever seen in my life.  I mean, CAP LOCK and “!!!!!!” everywhere.  I thought my eyes were going to start bleeding.

But that wasn’t the end of it.  Just a few minutes later I was in a master-mind chat group and overheard 2 marketers expressing a wish for someone to address list etiquette.

Hence the topic of today’s post.

E-mail List Etiquette

In simple language, it is how you interact with your list.

How often do you email them?

What is the content of your emails?

Is everything…Sell and sell and sell?

Here are some basic rules you can use to keep your list for clicking the opt-out button.

1.  Know who your audience is.  You need to be able to speak to your intended audience and this means literally speaking their language.

2.  At maximum Mail 2x daily.  Plan our your messages in advance.  If you organize an email swap in the morning, your readers will still open a newsy email in the afternoon with an affiliate offer.

3. Headlines should tell your reader at a glance what the email is about.  Don’t waste their time or yours trying to come up with a slick title that isn’t related to your message.

4.  Make URLs stand out.  You want your audience to click on them, so they must be prominent.

5.  Brand yourself in every message.  A slogan or logo can lift your business from the ranks of struggling newbies.

6.  Build a relationship with your list.  Don’t be afraid to reach out and be the helping hand you wish you had when you were struggling to make your first sale.  Don’t make promises you cannot keep, but offer the benefit of your experience.

Following these six simple steps can turn a generic list into a band of loyal followers who trust you and like you and want to follow your guidance.  Give some consistency to your email marketing campaigns and watch your list grow.

Comments?  Questions?

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Tags: business, entrepreneur, entrepreneurship, Giveaway, internet

This entry was posted on Thursday, February 11th, 2010 at 4:48 PM and is filed under Internet Business. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.