In the frenzy that is New Business start-up, little things can be put by the wayside until you have time to get back to them. Unfortunately the name of your business is going to have a huge impact on how others see your business as well as stand as a banner representing you. It is that important.
Coming up with a name for your new venture can prompt some pretty strange brainstorming session…
You’ll find yourself debating the merits of Hometown Marketing vs. Marketing Nova without twitching a smile. You want to get it just right.
To improve your chances of success, you can result to being prepared.
* Open up a Domain Site Register to search as you go. You can save a ton of time once you know for sure that Astro-Star.com is taken. 
* Do your brain storming in a spreadsheet. Excel is great and highly customizable. Great for adding notes for future reference about logo and fonts.
* Don’t flip a coin, do split-testing. If in doubt, rely on numbers over gut instinct. Create 2 versions with the contested names and see which converts better by sending an equal number of visitors to each.
* Don’t decide for 24 hours. Give yourself time to make a decision in a clear headed manner.
* Don’t be afraid to step outside of your bounds. Acknowledge the act of creation that you are participating in. Once a dream, your business is a real entity once it has a name.
Each business, like the people creating them, is unique. To find your brand, explore the differences, find the link between your vision and your product. That’s where your brand name is. That’s where you’ll take command of your new venture.
Got comments or questions?
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Tags: business, entrepreneur
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